Ad Age’s Dumenco Opens Can of Metrics Whupass on HuffPo
Posted in Business, Chicanery, Copyright, Ethics, Journalism, Media on July 11th, 2011Advertising Age writer, Simon Dumenco, aka: The Media Guy, bitch-slapped AOL’s The Huffington Post for stealing data from his story, then providing a “disingenuous link” to his June post titled, “Poor Steve Jobs Had to Go Head to Head With Weinergate . . .”
It seems The Huffington Post picked the story up, cherrypicked the best data and wrapped it up with a flaccid, “See more stats from Ad Age here” link.
THP has thrived by “aggregating” and “curating” content from real publications with real reporters, real editors and real overhead. The New York Times‘ Bill Keller calls it piracy. Here in Fort Worth, we have another word for “aggregating” and “curating.” It’s called rustling and Arianna has assembled an impressive herd since launching THP a few years ago.
When accused of piracy/theft/plagiarism/rustling, etc., Huffington’s defense is that THP’s link drives traffic to the offended sites. It’s this point that Dumenco disputes and disproves with Google Analytics numbers.
The numbers, unlike Huffington, don’t lie.
Read the entire Dumenco story to see The Huffington Post‘s apology for getting caught.




