<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>robert hart photography &#187; Marketing</title>
	<atom:link href="http://roberthart.com/blog/category/marketing/feed/" rel="self" type="application/rss+xml" />
	<link>http://roberthart.com/blog</link>
	<description>Discourse about photography, the Web and life its ownself</description>
	<lastBuildDate>Sat, 03 Sep 2011 22:56:18 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.1.3</generator>
		<item>
		<title>Inside Ken Maxwell&#8217;s Home</title>
		<link>http://roberthart.com/blog/inside-ken-maxwells-home/</link>
		<comments>http://roberthart.com/blog/inside-ken-maxwells-home/#comments</comments>
		<pubDate>Sat, 02 Jul 2011 18:17:07 +0000</pubDate>
		<dc:creator>robert</dc:creator>
				<category><![CDATA[Art]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://roberthart.com/blog/?p=807</guid>
		<description><![CDATA[Ken Maxwell&#8217;s home in Exposition Park was the subject of a recent The Dallas Morning News story (WARNING: DMN is behind a paywall) and I was hired to shoot the interiors. Ken&#8217;s aesthetic is both elegant and edgy. He commissioned every piece in the home and I could have spent days photographing that space and [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_808" class="wp-caption alignleft" style="width: 510px"><a href="http://roberthart.com/blog/wp-content/uploads/2011/07/Ken_Maxwell_home_photos.jpg"><img class="size-full wp-image-808" title="DMN#DMN_Main#Guide_Daily#06-25-2011#State#1#E1#TypeSetBrdCMYK#06" src="http://roberthart.com/blog/wp-content/uploads/2011/07/Ken_Maxwell_home_photos.jpg" alt="" width="500" height="964" /></a><p class="wp-caption-text">Interiors piece on Ken Maxwell&#39;s townhome for client The Dallas Morning News.</p></div>
<p>Ken Maxwell&#8217;s home in Exposition Park was the subject of a recent <a href="http://www.dallasnews.com" target="new"><em>The Dallas Morning News</em></a> <a href="http://www.dallasnews.com/lifestyles/home-and-gardening/home-tours/20110624-dallas-man_s-exposition-park-townhome-marries-offbeat-original.ece" target="new">story</a> (WARNING: DMN is behind a paywall) and I was hired to shoot the interiors. Ken&#8217;s aesthetic is both elegant and edgy. He commissioned every piece in the home and I could have spent days photographing that space and his art but this is a newspaper client and we squeezed the shoot into just under three hours.</p>
<p>&nbsp;</p>
<p>The <a href="http://www.dallasnews.com" target="new">DMN</a> devoted two pages to the images and was able to use more than half of the 15 photos I submitted.</p>
<p>Ken is a delight to work with and his knowledge of contemporary art is encyclopedic. Oh, and I forgot to mention, Ken is from Fort Worth. So that&#8217;s yet another thing to love about Fort Worth.</p>
<p>These and other images from <a href="http://www.roberthart.com" target=new>The Robert Hart Studio</a> are available in my searchable  online archive: </p>
<form action="http://www.photoshelter.com/search" method="get">
<input type="text" size="15" name="I_DSC">
<input type="image" src="http://www.photoshelter.com/img/ext/search75x25.gif" align="absbottom" border="0" width="75" height="25" alt="Search PhotoShelter">
<input type="hidden" name="I_USER_ID" value="U0000XHdRWG20XZA">
<input type="hidden" name="_ACT" value="usrSearch">
<input type="hidden" name="I_DSC_AND" value="t">
<input type="hidden" name="U_ID" value="U0000XHdRWG20XZA">
	</form>
]]></content:encoded>
			<wfw:commentRss>http://roberthart.com/blog/inside-ken-maxwells-home/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Pimp Your iPhone For Better Video</title>
		<link>http://roberthart.com/blog/pimp-your-iphone-for-better-video/</link>
		<comments>http://roberthart.com/blog/pimp-your-iphone-for-better-video/#comments</comments>
		<pubDate>Wed, 22 Jun 2011 13:18:21 +0000</pubDate>
		<dc:creator>robert</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://roberthart.com/blog/?p=787</guid>
		<description><![CDATA[Tom Martin, the New Orleans-based marketing sage, uses external microphones and interchangeable lenses on his iPhone to create video for all his interviews. Interchangeable lenses, lavalier mics??? Who knew? Okay, well I didn&#8217;t. In addition to having his own company, Converse Digital, Martin blogs for AdAge.com. Martin is working on a series of interviews with [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://tommartin.typepad.com/about.html" target=new>Tom Martin</a>, the New Orleans-based marketing sage, uses external microphones and interchangeable lenses on his iPhone to create video for all his interviews. </p>
<p>Interchangeable lenses, lavalier mics??? Who knew?  Okay, well I didn&#8217;t.</p>
<p>In addition to having his own company, Converse Digital, Martin <a href="http://adage.com/article/small-agency-diary/top-picks-summer-reading-list/228274/" target=new>blogs</a> for <a href="http://www.adage.com" target=new>AdAge.com</a>.<br />
<div id="attachment_788" class="wp-caption alignleft" style="width: 510px"><a href="http://roberthart.com/blog/wp-content/uploads/2011/06/iPhone_accessories_photo.jpg"><img src="http://roberthart.com/blog/wp-content/uploads/2011/06/iPhone_accessories_photo.jpg" alt="" title="iPhone_accessories_photo" width="500" height="242" class="size-full wp-image-788" /></a><p class="wp-caption-text">Photo: ©Tom Martin</p></div></p>
<p>Martin is working on a series of interviews with <a href="http://http://www.talkingwithtom.com/" target=new>digital thought leaders</a> and is shooting all the interviews with the iPhone.</p>
]]></content:encoded>
			<wfw:commentRss>http://roberthart.com/blog/pimp-your-iphone-for-better-video/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Malcolm Gladwell bitchslaps Chris Anderson in &#8220;The New Yorker&#8221;</title>
		<link>http://roberthart.com/blog/malcolm-gladwell-bitchslaps-chris-anderson-in-the-new-yorker/</link>
		<comments>http://roberthart.com/blog/malcolm-gladwell-bitchslaps-chris-anderson-in-the-new-yorker/#comments</comments>
		<pubDate>Tue, 30 Jun 2009 00:26:38 +0000</pubDate>
		<dc:creator>Robert</dc:creator>
				<category><![CDATA[Authors]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Journalism]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://roberthart.com/blog/?p=82</guid>
		<description><![CDATA[Here in Texas it&#8217;s called, &#8220;Calling Bullshit,&#8221; and that&#8217;s what Malcolm Gladwell does so eloquently in his review in The New Yorker of Chris Anderson&#8217;s latest book, “Free: The Future of a Radical Price” (Hyperion; $26.99). Thank you, Malcolm, for stepping up. I&#8217;ll spare you my thoughts on Anderson&#8217;s premise, because Gladwell does such a [...]]]></description>
			<content:encoded><![CDATA[<p>Here in Texas it&#8217;s called, &#8220;Calling Bullshit,&#8221; and that&#8217;s what <a href="http://www.gladwell.com/" target=new>Malcolm Gladwell</a> does so eloquently in his <a href="http://www.newyorker.com/arts/critics/books/2009/07/06/090706crbo_books_gladwell" target=new>review</a> in The New Yorker of Chris Anderson&#8217;s latest book, “Free: The Future of a Radical Price” (Hyperion; $26.99).</p>
<p>Thank you, Malcolm, for stepping up. I&#8217;ll spare you my thoughts on Anderson&#8217;s premise, because Gladwell does such a brilliant job of shooting it full of holes.</p>
<p>However, I have emailed Chris Anderson and requested my free copy of “Free: The Future of a Radical Price” because I&#8217;m dying to see if this model works for Chris.</p>
<p>I&#8217;ll let everyone know when my copy arrives.</p>
<p><script src="http://digg.com/tools/diggthis.js" type="text/javascript"></script></p>
]]></content:encoded>
			<wfw:commentRss>http://roberthart.com/blog/malcolm-gladwell-bitchslaps-chris-anderson-in-the-new-yorker/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>&#8220;Insite&#8221; Neiman Marcus&#8217; new e-zine</title>
		<link>http://roberthart.com/blog/insite-neiman-marcus-new-e-zine/</link>
		<comments>http://roberthart.com/blog/insite-neiman-marcus-new-e-zine/#comments</comments>
		<pubDate>Wed, 03 Jun 2009 14:48:53 +0000</pubDate>
		<dc:creator>Robert</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>

		<guid isPermaLink="false">http://roberthart.com/blog/?p=31</guid>
		<description><![CDATA[&#8220;INSITE&#8221; arrived unannounced in my email this morning and it&#8217;s a typically snazzy Neiman&#8217;s presentation. The Jason Wu interview on page 2 is a quick 10-questions that left me wanting to know more. A &#8220;shop Jason Wu&#8221; link at the end of the Q&#038;A would have been handy. Granted, there&#8217;s a half page &#8220;shop Jason [...]]]></description>
			<content:encoded><![CDATA[<p>&#8220;<a href="http://www.neimanmarcus.com/store/catalog/templates/F0.jhtml?itemId=cat22500742&#038;parentId=cat8900735&#038;ecid=NMEC60309JasonWu&#038;ncx=n&#038;uEm=robert@roberthart.com#/1" target=new>INSITE</a>&#8221; arrived unannounced in my email this morning and it&#8217;s a typically snazzy Neiman&#8217;s presentation. The Jason Wu interview on page 2 is a quick 10-questions that left me wanting to know more. A &#8220;shop Jason Wu&#8221; link at the end of the Q&#038;A would have been handy. Granted, there&#8217;s a half page &#8220;shop Jason Wu&#8221; image on the same page that links to his wares but for usability&#8217;s sake, it needs to be in the Q&#038;A.</p>
<p>Page 3&#8242;s &#8220;The Definitive Piece This Fall: The Over-The-Knee Boot&#8221; sports a quick video intro of a leggy NYC model crossing the street and it&#8217;s an eye-catcher, and again, I want more but it dumps me onto a page where I can select from a menu of designer boots. I need more cowbell. Who says the over-the-knee boot is the definitive piece this fall? Seems like an excellent opportunity to quote Anna or any number of fashion high-priestesses who&#8217;ll tell me WHY it&#8217;s the definitive piece this fall. I&#8217;m here, I&#8217;m shopping, ENGAGE ME!!!</p>
<p>Which brings us to Page 4&#8242;s &#8220;Outside the Box: Gift (shouldn&#8217;t that be &#8216;Gifts&#8217;???) for the Newlyweds&#8221; needs some clever &#8220;<a href="http://www.dailycandy.com" target=new>Daily Candy</a>-ish&#8221; banter to liven it up. I&#8217;m married, but definitely not ENGAGED!</p>
<p>On page 5, the Father&#8217;s Day video, &#8220;Of Mouse and Man&#8221; is a clever and ENGAGING pitch that showcases a variety of gorgeous manly neckties. It&#8217;s so cool I&#8217;d like to email it to my friends, but because Neiman&#8217;s didn&#8217;t give me that option and because it&#8217;s a Flash video with no link, I won&#8217;t, or can&#8217;t. Note to &#8220;INSITE&#8221; team: Make it viral. Gimme a link I can email!!!</p>
<p>Page 6 is pure advertising, but that&#8217;s okay, they&#8217;re trying to sell me stuff&#8211;it&#8217;s Neiman&#8217;s and I expect that but if this is an e-zine, then let&#8217;s keep a decent content-to-advertising ratio. In eight pages, I&#8217;m gonna allow you one or two that are pure sales pitch.</p>
<p>Page 7 is a calendar. Okay.</p>
<p>Page 8 is a teaser to the upcoming issue, but nowhere am I told if this is a daily, weekly or monthly ezine. Why is that? Why doesn&#8217;t Neiman&#8217;s want me to know when to expect the next issue?</p>
<p>Nowhere in the email announcing the debut of &#8220;INSITE&#8221; am I told ANYTHING about the publication. It&#8217;s simply a VERY DISTRACTING Flash image that quite literally flickers off and on caused me concern that my broadband connection was failing. Lose the flicker. Just because we CAN do something &#8220;cool&#8221; with Flash, doesn&#8217;t mean we SHOULD.</p>
<p>Debut-wise, &#8220;INSITE&#8221; has descended the staircase without doing a face-plant but she&#8217;s gonna need to make up points during the interview and curtsey events. She needs to speak to us and let us know how smart she is. She needs more CONTENT.</p>
<p>She needs more cowbell.</p>
]]></content:encoded>
			<wfw:commentRss>http://roberthart.com/blog/insite-neiman-marcus-new-e-zine/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

