Hey, it only cost a dollar.

Here’s an excellent example of why microstock really lowers the value of your marketing message. Because it isn’t YOUR message. It’s a generic sea of white faces that anyone with a dollar can purchase and brand as their own.

Next time a client says, “But I can get that at microstock for a dollar,” send them to this link.

Thanks to Chris Barton at Fair Trade Photographer for this revealing peek at how microstock sausage gets made.

This entry was posted on Tuesday, April 6th, 2010 at 10:33 pm and is filed under Photo agency, Photography, Photojournalism. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.